Last week, I was able to share with you the incredible art work for my upcoming novel, Invasives, the second Radiants book, which will be out February 18. And because I’m mentioning the art here, I have yet another excuse to post the image, which I love and will share for even the most contrived of reasons . . .
I have been fortunate throughout my career to have some really outstanding art work grace the covers of my novels. It began with my very first book, Children of Amarid, which had a striking wrap-around cover from artist Romas Kukalis. Romas did terrific work on the other two LonTobyn books as well, and also on the third, fourth, and fifth books of my Winds of the Forelands series (Gary Ruddell did books one and two), and the three volumes of Blood of the Southlands.
For the Thieftaker novels, Tor hired the incomparable Chris McGrath, who has also done the art for the Lore Seekers Press publications of Tales of the Thieftaker (the Thieftaker short story collection) and The Loyalist Witch.
And I have had amazing art for the Islevale Cycle books (Jan Weßbecher and Robyne Pomroy) and for the Radiants series (Debra Dixon). As I say, I’ve been astonishingly lucky.
But does it matter?
“Don’t judge a book by its cover,” we’re told. And as a saying using the proverbial book as metaphor for others things in life, it makes lots of sense. But as a practical and literal (as well as literary) matter, it’s advice we ignore all the time. Of course we judge books by their covers. We do it every day, and one reason we do it is that publishers use cover art to signal genre, story-type, the age of a book’s intended readers, and even the possible series relationship between one book and another. We are programmed to judge books by their jacket art, and we have been for a long, long time.
The truth is, having cool jacket art can be a tremendous boost for a book. Need proof? Hang out by a bookseller’s table in the dealers’ room at the next convention you attend, and see which books shoppers ignore, which they linger over, and which they pick up and open. Covers matter. People are drawn to the Thieftaker books for several reasons. The blend of history, mystery, and magic helps. But few potential readers would know even that much about the books if not for the allure of those Chris McGrath covers.
The thing to remember about artwork, though, is that it’s not enough for the covers to be eye-catching. They also need to tell a story — your story. The Thieftaker covers work because they convey the time period, they offer a suggestion of the mystery contained within, and they hint as well at magic, by always including that swirl of conjuring power in Ethan’s hand. The Islevale covers all have that golden timepiece in them, the chronofor, which enables my Walkers to move through time. All my traditional epic fantasy covers, from the LonTobyn books through the Forelands and Southlands series, convey a medieval fantasy vibe. Readers who see those books, even if they don’t know me or my work, will have an immediate sense of the stories contained within.
And that’s what we want. Sure, part of what makes that Invasives cover work is the simple fact that it’s stunning. The eye, the flames, the lighting in the tunnel. It’s a terrific image. But it also tells you there is a supernatural story within. And while the tunnel “setting” is unusual, the presence of train tracks, wires, electric wiring, and even that loudspeaker in the upper left quadrant of the tunnel, combine to tell you the story takes place in our world (or something very much like it). And for those who have seen the cover of the first book in the series, Radiants, the eye and flames mark this new book as part of the same franchise. That’s effective packaging.
When I started in this business, and was writing for big publishing houses, I had relatively little input on my jacket art. Sometimes that was frustrating. Other times, it was fortuitous: I had an idea for the cover of the first Thieftaker book that was nothing like what Chris came up with. Thank God they didn’t listen to me.
In today’s publishing world, with so many authors self-publishing or working with small presses, which tend to be far more open to involving authors in these sorts of decisions, we have greater control over what our books look like. We also face challenges that didn’t exist back when I was starting out. Today, a cover doesn’t just need to look good in hand. It also needs to convey a sense of the story, genre, series, and audience age in thumbnail form. It doesn’t just need to stand out on a table in a bookstore. It also needs to compete with a dozen or three dozen other thumbnails on a single web page. Effective art is more important now than ever.
And yet, I don’t want to leave you with the sense that a great cover is the silver bullet for book marketing. Not even the coolest image can help you if the book within is poorly written or sloppily edited. Sure readers might fall for that once, sold on the book by the great image. But they won’t be fooled a second time.
In the same vein, poor marketing practices by a publisher, even if inadvertent, can doom even the most beautiful book. I LOVE the art for Time’s Demon, the second Islevale novel. But the novel came out when the publisher was going through an intense reorganization. It got little or no marketing attention, and despite looking great and being in my view one of the best things I’ve written, it was pretty much the worst-selling book of my career.
Yes, art matters. Good art attracts readers and brands our books. But we still need to write the best story we can. And we still have to bust our butts marketing the book once it’s out.
Keep writing!
I discussed the Thieftaker books in last week’s post, and I mentioned how my love of U.S. history steered me toward setting the series in pre-Revolutionary Boston. But I failed to mention then that upon deciding to set the books in 1760s Boston, I then had to dive into literally months of research. Sure, I had read colonial era history for my Ph.D. exams, but I had never looked at the period the way I would need to in order to use it as a setting for a novel, much less several novels and more than a dozen pieces of short fiction. Ironically, as a fiction author I needed far more basic factual information about the city, about the time period, about the historical figures who would appear in my narratives, than I ever did as a doctoral candidate.
The same is true of the worlds I build from scratch for my novels. My most recent foray into wholesale world building was the prep work I did for my Islevale Cycle, the time travel/epic fantasy books I wrote a few years ago. As with my Thieftaker research, my world building for the Islevale trilogy consumed months. I began (as I do with my research) with a series of questions about the world, things I knew I had to work out before I could write the books. How did the various magicks work? What were the relationships among the various island nations? Where did my characters fit into these dynamics? Etc.
Favorite of My Books: The most recent one I’ve written, almost always. Which is a copout, I know. Invasives, the second Radiants book, comes out in February, so it is the most recent I’ve written, and it is my current favorite. But in another way, my favorite is probably The Outlanders, the second book in my LonTobyn Chronicle, and my second novel overall. Why? Simple. When I began my career, I knew I had one book in me, but I didn’t know if I could write for a living. Upon finishing The Outlanders, I realized it was better than my first book, Children of Amarid, a book of which I was quite proud. It was much better, in fact. And I understood then that I was not just a guy who wrote a book. I was an author. I could make a career of this.
As many of you know, my first series, the LonTobyn Chronicle, had as its narrative core, a magic system in which mages formed psychic, magical bonds with birds of prey: hawks, owls, eagles. To this day, fans of the series mention those relationships between mages and their avian familiars, as the element of the books they enjoyed most.
The thing is, we writers do and must “write what we know.” But we understand that “what we know” does not equal “what we have lived.” Writing is all about emotion, about delving into the thoughts and feelings and visceral reactions of our point of view characters. I may not have ever traveled through time (for example), or investigated a murder in pre-Revolutionary Boston, or discovered that I possess supernatural powers and then been pursued by rogue government agents intent on killing my family and making me their weapon. (If you haven’t read Radiants, it’s really time you did.) But even if I haven’t done those things, I have lived the gamut of emotions my characters experience. I have known fear. I have been in love. I adore my children and have been frightened for them. I have been enraged. I have experienced physical pain and illness, exhaustion and hunger, desire and pleasure. I have known joy and confusion and shock, the thrill of ambition realized and the bitter disappointment of expectation thwarted. I can go on, but I think you get my point.