Poor sales for one novel can drive down orders for the next one or even convince booksellers not to stock that next effort at all. And so, sometimes authors have to restart careers by switching names and starting over. With that new name comes a blank slate – no sales record at all, good or bad.

There are certain questions I’m asked again and again at conventions and workshops – Where do your ideas come from? What is your daily routine? How do you outline a novel? How do you find an agent? What is the average flight speed of an unladen swallow?

(African or European…?)

Many of these questions will find their way into upcoming Writing Tip Wednesday posts, but for today I would like to address another set of questions I get a lot: Why do I write under two names? And why might writers starting out now want to work under a pen nam?

I have noticed that many of the writers submitting to the Galactic Stew anthology have written their stories under pen names. Honestly, in some cases I’m not sure why, but that’s fine. It’s a choice, and we’re all free to do what we want.

But generally speaking, there are specific reasons authors resort to pen names or pseudonyms or aliases (all of which are basically the same thing).

When I first proposed the Thieftaker series, I had just completed my third epic fantasy series (the LonTobyn Chronicle, Winds of the Forelands, and Blood of the Southlands). The books had done pretty well commercially and critically, but taken together the three series totaled eleven novels and close to two million words. I was ready for a change. The Thieftaker books were historical urban fantasy with a strong mystery element. They were shorter, leaner, focused on one point of view character.

Tor was interested in the new series, but they were concerned that readers seeing my name on the cover of the first book would think “David B. Coe – ah! Epic fantasy.” They would be disappointed to read something different and might respond with poor Amazon reviews, etc. So we went with a pseudonym. I was allowed to tell fans that the new series was in the works and coming out under the new name. Tor wanted me to bring as much of my audience as possible over to the new series, but they also wanted to avoid confusion.

This is what’s known as “branding,” which is something of a buzzword in today’s marketplace. Branding is probably the most common reason for using a ‘nym. Often writers switching genres will do exactly what I did with Thieftaker. Then again, I have several friends who write a broad variety of books and do them all under one name. And, for the record, I started writing epic fantasy as David B. Coe and historical fiction as D.B. Jackson; last year I released the second book in my epic fantasy/time travel series as D.B. Jackson, and my book for the History Channel as David B. Coe. So make of that what you will…

But if you have written mystery or romance under your own name and are now trying your hand at science fiction or fantasy, you might want to use a pen name.

People also write under pen names for reasons of reader sensibility. What does this mean? Well, as a for instance, I know authors who write, among other things, both erotica and middle grade. If they want to keep their middle grade audience, and if they want to avoid ticking off the parents of their readers, they are probably safest writing in these genres under different names.

Similarly, some authors are known under their own names for professions that have nothing to do with writing novels. In this case, selecting a pseudonym, or even choosing to write under a different form of one’s own name (say, D.B. Coe instead of David B. Coe) can be a way of preserving the professional integrity of both names.

Sometimes authors change names to fool bookstore computers. Seriously. Publishing is a tough game, and some would say that it has never been harder to maintain commercial success than it is right now. We are only as successful as our most recent book. Poor sales for one novel can drive down orders for the next one or even convince booksellers not to stock that next effort at all. And so, sometimes authors have to restart careers by switching names and starting over. With that new name comes a blank slate – no sales record at all, good or bad. In certain instances, that can be helpful.

Authors can use a pseudonym to conceal their gender. Not so long ago, publishers believed that female authors would have a difficult time selling fantasy or science fiction, and so many women in the business took on names that were purposefully androgynous, or used initials instead of names to obscure gender. Andre Norton’s real name was Alice. So was James Tiptree, Jr.’s. Today, the need for gender neutrality can work in any number of ways  – for example, a man writing romance might want the same sort of gender anonymity  – and this could be one more reason to consider a pen name.

Finally, authors can choose a pseudonym simply because they feel that their real names are not interesting enough, or might be difficult to remember, or might create spelling problems that complicate online searches (although most search engines are pretty good at discerning our intended targets, even if we don’t spell them correctly).

As I said at the outset, this is a choice, one that each author may have to make several times over the course of a career. Yes, there is something special about seeing one’s (real) name on the cover of a book. But if by using a ‘nym we increase the likelihood of the book being published at all… Well, to my mind, that’s a no-brainer.

Keep writing!