Tag Archives: marketing

Professional Wednesday: One Last Teaser, and a Plea For Help — Please Read

Believe it or not, writers don’t particularly enjoy asking you to buy and read our stuff. We are not, as a rule, good at sales or comfortable touting our own work. We prefer to write, to spend time with our characters, in our settings, thinking up new and exciting plot lines. If we had wanted to be businesspeople we would have gone into business. For many of us, promotion and marketing are necessary evils that facilitate the creative endeavors we truly love.

The Chalice War: Sword, by David B. CoeAnd so, I undertake the writing of this post, this latest plea for help, with a good deal of reluctance. The thing is, though, I want this new series to do well. I love the books, the world, the characters, the storyline. And I have wonderful ideas for what might happen next in this universe. But if this first series doesn’t sell, I won’t get to publish more books featuring Marti and Kel, Riann and Carrie, Quinn and Orla, Manannán and the Furies. That’s the way the publishing world works. Our publishing reputation is really only as good as the sales of our most recent project. A harsh reality, but a reality nevertheless.

Therefore, before I offer you one last free teaser excerpt from The Chalice War: Sword, the third and final book in my Celtic urban fantasy trilogy, The Chalice War, I would ask the following of you:

1) If you have not started reading the series, which begins with The Chalice War: Stone and The Chalice War: Cauldron, please do. The books are exciting, fun, and filled with memorable characters. If you’re reading this blog chances are you’re A) a fan of my work, or B) a friend who follows me because of that friendship and has not yet read any of my books. To fans, if you like my other work, you’ll love these books. They’re among my best. And to my friends, maybe you’re not really fantasy readers. I totally get that. But these books are set in our real world and the magic is based on Celtic mythology. These are as accessible as any fantasy I’ve written. Give them a try.

2) If you have already read the first and/or second book(s) in this series, thank you. But there is more you can do. Please, please, please consider leaving a review of the book(s) on Amazon or at other reader/bookseller sites. Reviews, even not so great reviews, help writers enormously. The way Amazon works, the number of reviews for a book is far more important than the content of those reviews. So, if for some reason you didn’t enjoy the book(s), leave a review anyway. Every review helps. Of course, if you loved the book(s), a glowing review is especially helpful.

3) If you have already read the books AND left reviews, you have my deepest gratitude. And yet, I have a request for you as well. Maybe you know a reader who is not familiar with my work. Maybe a fantasy reader you know has a birthday coming up. Maybe you’re looking to get an early jump on your holiday shopping. Books make marvelous gifts. Just sayin’.

The Chalice War: Sword comes out the day after tomorrow, Friday, August 4. I hope you enjoy reading it as much as I enjoyed writing it. And now, a final teaser!

The Chalice War trilogy, by David B. Coe
*****

“There’s our guide,” Carrie said, as soon as the woman entered the pub.

“How do you know?” Marti asked, twisting in her seat.

“It’s the woman I saw at the river this afternoon.”

“You’re sure?”

She was. And the small, knowing smile the woman offered as she approached their table made her that much more certain. Seeing her close up, Carrie noticed things she’d missed earlier. The woman’s eyes were blue, and while there might have been thin lines around her mouth and eyes, her hair was satiny and black. She didn’t look as old as Carrie had thought by the river.

It helped that instead of wearing the long gown and shawl she had on this afternoon, the woman now wore a tight black leather skirt, a low-cut and yet somehow tasteful blouse, and ankle boots for which Carrie thought Riann would have killed.

Every person in the pub, regardless of gender, followed the woman with their gaze as she sauntered past. She kept her eyes riveted on Carrie. It was unnerving and, Carrie had to admit, just a little bit provocative. Perhaps reading her thoughts, the woman broadened her smile, revealing perfect, sharp teeth. Also provocative.

She halted beside Carrie’s chair, angling her body so as to show her back to Marti and Riann, and stuck out her hand.

“I believe you’ve been expecting me,” she said in a strong alto and a lilting brogue. “I’m Enya.”

“Um . . . Hi. I’m Carrie. Enya, you said? Like the musician?”

“It’s pronounced Enya, but spelled E-i-t-h-n-e.” She shrugged, tipping her head just a bit. “These days no one can make heads or tails of that version of the name. I should probably change it for simplicity’s sake. But I don’t like to make things too easy on anyone.”

Her eyes remained locked on Carrie’s, and she didn’t release Carrie’s hand. Her thumb gently, subtly caressed the skin between Carrie’s thumb and forefinger.

Carrie pulled her hand from the woman’s grasp and indicated the others at the table. Her skin tingled where Eithne had touched her.

“These are my friends. Riann, Marti, and Kel.”

“Hello, Kel,” Eithne said, turning unerringly to the conduit. Again, she proffered her hand, though she didn’t hold Kel’s for more than a second or two. She nodded to Riann and Marti. That was all.

She flashed a dazzling smile toward the men at the adjacent table. “Are you using this chair?”

The men practically fell over themselves positioning it for her. Carrie thought they would have built her one had there not been an extra.

Eithne sat, crossed her legs, and raised a hand. Within seconds, their server stood at the table, out of breath, her cheeks flushed.

“Wine, please,” Eithne said. “Whatever Sauvignon Blanc you have from New Zealand.”

“And I’d like another . . . .” Riann trailed off. The server was gone already, having given no indication that she heard. “Beer.”

She turned back to the newcomer, her expression icy. “So, Eithne, what qualifies you to be our guide?”

Your ‘guide?’ Is that how the Furies characterized what I’d be doing?”

“You’d use a different word?”

“First of all, I was under the impression that only Carrie would be entering the Underrealm.”

Riann shifted in her chair. “Well . . . yes.”

“And I would call myself her protector. Her champion. Her lifeline. Any of those will do nicely.” She faced Carrie again. “The dingo out front: she’s your conduit?”

“Yes.”

“She’s beautiful. And powerful. I can see why the Morrigan chose you for this.”

Riann bristled. “Why the Morrigan— They didn’t choose her for anything. This was our idea. Marti’s idea. The Morrigan knew nothing about it until we went to them. And the only reason Carrie is going down there is she’s the only one of us who’s Fomhoire.”

She cringed, seeming to grasp too late that she’d basically said Carrie had no value to them beyond her heritage. She chanced a glance in Carrie’s direction.

Carrie looked away pointedly, too hurt and angry to meet the woman’s gaze.

She would have struggled to explain her reaction. She knew it was true. She had Fomhoire blood, which meant she could enter the demons’ realm. Compared to the others, she had no magical ability to speak of, little knowledge of Baelor or Cichol or their servants, and even less sense of what she would find Below. And yet, hearing the woman she loved, who she thought loved her, speak of her in those terms left her feeling denigrated and dismissed. Not for the first time on this trip.

“Care to elaborate?” she asked Riann. “Give a few examples of the different ways I’m unqualified to go?”

Riann stared at her empty glass. “No. I’m sorry.”

Carrie nodded, tight-lipped. Eithne appeared to be enjoying herself.

“Where are you from, Eithne?” Marti asked.

“North of here. No place you’ve heard of.”

“I know Ireland well. Try me.”

“Noughermore.” She pronounced it “noffermore,” but with a hint of something guttural in the middle of the word.

Marti’s mien soured.

“As I said, no place you’ve heard of.”

The server returned with Eithne’s wine and this time lingered long enough to take refill orders from the others. After she left, a frosty silence settled over the table. Again. Carrie couldn’t remember the last time the four of them had simply gotten along, without conflict, or worry, or intrusions from others in the Celtic . . . . Community, she decided, was too generous a word.

Eithne was odd and clearly determined to sow as much discord among them as possible. But that hardly differentiated her from the Morrigan. And as flattering as her attention might have been, Carrie didn’t trust her even a little.

“So, how is it you know so much about the Underrealm,” she asked the woman. “I mean that’s not a usual tour guide thing, is it? There isn’t a tourism institute in—Where was it? Noughermore?—there isn’t a school you went to that offers lessons in navigating Cichol’s lair?”

Eithne’s lips curved, and she covered Carrie’s hand with her own. “Keep your voice down,” she whispered.

Carrie pulled her hand away. “Why should I? This is just a pub. We’re just talking. Who do you think might hear?”

Eithne’s smile ossified. “What does it matter? The Morrigan trust me completely.”

“But we don’t completely trust them,” Marti said.

“Heard that.” A distant voice, possibly Badbh’s.

Most of the time these days, Carrie felt beyond her depth, as if the others were privy to information she didn’t have. This once, though, she was anything but. She’d seen this woman first, and without knowing why, she already had a sense of her, of her motives and origins.

“You’re Fomhoire,” she said, leaning in, intent on those crystal blue eyes. “You’re not from Noughermore. You’re from Below.”

The others watched and waited, riveted. Eithne sipped her wine, her hand steady.

“Actually, it’s possible to be from both. I’m living proof.”

Carrie said nothing. She thought if she kept silent long enough, the woman would tell them more.

Eithne reached for her glass again, but stopped herself. “You know Noughermore as East Town,” she finally said, addressing Marti. Her voice had flattened, and she’d switched off the charm. “It’s not much, but it’s home.”

“East Town. On Tory Island.”

“That’s right.”

“So, Carrie’s right. You are Fomhoire.”

“There are Milesians from East Town. There are even Sidhe from East Town.” When no one responded, she made a small gesture, something between annoyance and acquiescence. “Like I said: I have roots in both worlds. What matters for you is that I can lead your friend here right through Cichol’s home and to the Sword. I know where it is. I know how to reach it. I know how to get us out once it’s in hand. Nothing else should matter to you.”

“Like hell it shouldn’t,” Riann said. “You want us to believe you’re helping us out of the goodness of your heart, or because you love Sidhe so much?”

“I don’t care what you believe. But no, I expect you to think there’s something in it for me, that I’ve got my own agenda. Because there is, and I do.”

“And what agenda is that?”

Eithne’s silken smile returned. “None of your damn business.”

The sounds of the pub abruptly vanished—the din of laughter and conversations, the clink of plates and glasses and cutlery, the background drone of the television. All went silent. Carrie glanced around, as did her friends. Eithne drank more wine, apparently unconcerned. The pubs other patrons had gone still. Literally. None of them moved or spoke. One man at the next table was frozen with his glass of stout at his lips. A drop of Guinness hung suspended between his grizzled chin and the table.

“What in God’s name . . . .” Kel said.

And then the Morrigan were back, in the flesh this time, seated in chairs that materialized with them. They wore black sequined dresses and black satin stilettos, and their hair was teased into matching buns. They looked stunning. And pissed.

“Are we having trouble getting along?” Macha asked archly, crossing her legs with the grace of a dancer.

“They don’t like me,” Eithne said.

Badbh dismissed this with a wave of her slender hand. “No one likes you.”

“You need a guide,” Macha said to Marti. “Or rather, she does.” She jerked a perfectly tapered chin in Carrie’s direction. “We got you one. End of story.”

“She’s Fomhoire!” Riann said.

Badbh chuffed a laugh. “Yes, darling. We searched far and wide for a Sidhe who could tell us what Cichol’s lair is like, but all of them are dead, so . . . .”

“This isn’t a meet and greet,” Macha said. “And it’s not a dating service. We honestly couldn’t care less if you get along. You have a task; you need help completing it. This is your help. Work together or don’t. But if you don’t, be prepared to fail. Navigating the Underrealm alone would be perilous. Entering Cichol’s demesne alone is suicide.” She indicated Carrie with another twitch of her head. “If you want this one back, you’ll let Eithne guide her.” She considered each of them one by one, appearing every bit the Battle Fury. “Are we clear?” She didn’t wait for an answer. “Good. We’re leaving. It’s going to take hours to get the pub smell out of my hair.”

“Why bother?” Badbh asked. “It matches your singing.”

Macha glowered.

“What? You expect me to pass up an opening like that?”

They winked out of view. The bar noise resumed. A wave of dizziness crashed through Carrie, and she gripped the table. “Whoa.”

“Tell me about it,” Kel said, doing the same, her cheeks blanching.

Only Eithne appeared unaffected.

Marti eyed the woman, suspicion and resentment in the set of her jaw. “Fine. You’re one of us, for now. Do you need a place to stay?”

That of all things made Eithne laugh. “Hardly. And I won’t need a ride either. Your car is too crowded as it is. And,” she added, with glances at Riann and Carrie, “pretty though your conduits might be, I have no desire to smell dog all day. We’ll work together, but we needn’t make things more unpleasant than necessary. Get to Tory Island. I’ll meet you there.”

Carrie half expected her to disappear as the Morrigan had. She didn’t. She drained her wine, pulled a twenty Euro note from within her blouse and tossed it on the table, and sauntered to the door and out, her exit from the pub as attention-grabbing as her entrance had been.

“I don’t like this,” Riann said to Marti.

The other woman shook her head. “Neither do I. We could try talking to Manannán. He’s likely to know someone with knowledge of the Underrealm. Someone we can trust more than—”

“No,” Carrie said.

They all turned to her.

“We’ll go with Eithne. That’s who the Morrigan have chosen, and they’ve been in on the planning from the start.”

“Just because they’ve—”

“I said no.”

Riann looked like she’d been slapped.

“It’s my life on the line, so it’s my choice. I don’t like her, and I’m very glad she has her own way of getting north to the island. But she’s the guide I want—not some friend of Manannán who none of us has ever heard of.”

Marti didn’t respond. Clearly, Riann wanted to. Carrie had no doubt this argument would continue later, when they were alone. For now, though, her declaration was met with silence. At first.

Kel drained her glass. “And once again, snaps for Carrie for saying what needs to be said. I should invite you to all my arguments with Marti.”

Professional Wednesday: What Matters Professionally, part II

If you follow my blog at all, you know that in this month’s posts I have been asking the question “What matters?” in a number of personal and professional contexts. Last week, in my first Professional Wednesday post of the year, I focused on the big things that matter to us as professionals and aspiring professionals — our ambitions, our favorite projects, our goals, both immediate and longer term. This week, I would like to address the question from a different perspective.

When we’re working on a project, we tend to concern ourselves with different things at different times. Some of those things matter more than others, and I have noticed when working with new writers, that those with somewhat less experience often wind up worrying unnecessarily about issues that really don’t matter all that much in the greater scheme of things. And at the same time, they will often not give much thought to things that really ought to be foremost in their minds.

So I thought I would look at a few common issues and give some sense of how much, in my opinion, these things matter.

For instance . . . .

New writers tend to worry a great deal about being “scooped,” about having someone — in the worst instance, someone more famous and accomplished than they are — come up with the same concept for a story or novel, rendering their idea unmarketable. Does this sound familiar?

Stop worrying. This is, to my mind, a definite “doesn’t matter.” You will not be scooped. Some thirty-plus years ago, when I was in graduate school, my dissertation advisor told me something that has stuck with me ever since. I expressed to him my fear that someone else would publish a dissertation on my topic before I had a chance to finish. (This is a fear that plagues grad students even more than it does fiction writers.) And he said to me, “If you think you can be scooped, you’re thinking of your dissertation topic too narrowly,” meaning, essentially, that all good dissertations operate on multiple levels. They are works of complexity and personal creativity and thus cannot be duplicated by someone else.

Stories are the same. I edit themed anthologies. For our latest collection, Artifice and Craft, Edmund Schubert and I have received over 530 submissions, all of them born of the same prompt. And no two are the same. You and I could start with the exact same story premise, and within ten pages our books would diverge, because we all write from personal experience, from idiosyncratic emotions, from unique imaginations. You will not be scooped.

New writers also tend to worry a lot about genre and marketing, and I understand why. Certainly I have been guilty of telling young writers to come up with elevator pitches for their projects. “Know how to sell it,” I often say. “Know who your audience is going to be.” And I believe this is sound advice as one is revising their novel and getting ready to send it off to publishers and/or agents. Early on, though, as we are conceiving the novel and diving into that first draft, I would argue that marketing and audience identification are secondary to the creative process. Write your book. Write the story that makes your heart sing, that stirs your creative passion. The marketing stuff will wait — and ultimately will be easier if you write the book or story you love. Commercial imperatives should not guide your imagination. You’ll have plenty of time later to figure out how to sell the thing to readers. At the start, our greatest concerns should be character, plotting, setting, pacing, prose. Those are what matter.

What about those things that DO matter, but that tend to get short shrift from too many authors? I would encourage every author, regardless of experience level, to think about a few questions as they begin work on their novels and short stories. First, we should consider who we ought to use as our point of view characters. I like to ask myself, “Whose story is this?” and base my choice of POV character on the answer to that question. If I decide to use multiple points of view — a question closely related to “Who?” is “How many?” — I will ask myself at the beginning of each new chapter or section, “Who is the key person in this scene?” More often than not, that person will be my POV character for the passage. I have run across many scenes that are written from the perspective of someone who is, in my opinion, the wrong character to tell that part of the story. As a result, I, as a reader, don’t have access to the thoughts and emotions I want to read at a particular moment, which can be incredibly frustrating.

We should also ask ourselves,“Are we starting our story in the right place?” So often, I read manuscripts that open way too early in the narrative. For page after page, we get background information and little-to-no important action or emotional content. Or, less commonly, I see manuscripts that begin too late, AFTER what really ought to be the inciting event. Be sure you know where to begin your story — and consider the possibility that what SEEMS like the right spot early in the writing process, might ultimately prove to be less than optimal once you have a better sense of your story. Be willing and prepared to revise accordingly

Finally, we should constantly ask ourselves if the scene we’re writing — if every scene we write — serves the larger narrative. It’s not that we can’t pursue subplots and secondary narratives. Of course we can. They enrich and deepen our stories. But they should also serve the whole. We should strive for coherence, for interconnection among our various plot threads. A secondary story for its own sake will only confuse and annoy our readers, distracting them from the narratives that are most important.

More on “what matters” next week.

For now, keep writing!!