Tag Archives: Falstaff Books

Professional Wednesday: Cover Art and Why It Matters

INVASIVES, by David B. Coe (Jacket art courtesy of Belle Books)Last week, I was able to share with you the incredible art work for my upcoming novel, Invasives, the second Radiants book, which will be out February 18. And because I’m mentioning the art here, I have yet another excuse to post the image, which I love and will share for even the most contrived of reasons . . .

I have been fortunate throughout my career to have some really outstanding art work grace the covers of my novels. It began with my very first book, Children of Amarid, which had a striking wrap-around cover from artist Romas Kukalis. Romas did terrific work on the other two LonTobyn books as well, and also on the third, fourth, and fifth books of my Winds of the Forelands series (Gary Ruddell did books one and two), and the three volumes of Blood of the Southlands.

Children of Amarid, art work by Romas KukalisFor the Thieftaker novels, Tor hired the incomparable Chris McGrath, who has also done the art for the Lore Seekers Press publications of Tales of the Thieftaker (the Thieftaker short story collection) and The Loyalist Witch.

And I have had amazing art for the Islevale Cycle books (Jan Weßbecher and Robyne Pomroy) and for the Radiants series (Debra Dixon). As I say, I’ve been astonishingly lucky.

But does it matter?

“Don’t judge a book by its cover,” we’re told. And as a saying using the proverbial book as metaphor for others things in life, it makes lots of sense. But as a practical and literal (as well as literary) matter, it’s advice we ignore all the time. Of course we judge books by their covers. We do it every day, and one reason we do it is that publishers use cover art to signal genre, story-type, the age of a book’s intended readers, and even the possible series relationship between one book and another. We are programmed to judge books by their jacket art, and we have been for a long, long time.

The truth is, having cool jacket art can be a tremendous boost for a book. Need proof? Hang out by a bookseller’s table in the dealers’ room at the next convention you attend, and see which books shoppers ignore, which they linger over, and which they pick up and open. Covers matter. People are drawn to the Thieftaker books for several reasons. The blend of history, mystery, and magic helps. But few potential readers would know even that much about the books if not for the allure of those Chris McGrath covers.

Thieftaker, by D.B. Jackson (Jacket art by Chris McGrath)The thing to remember about artwork, though, is that it’s not enough for the covers to be eye-catching. They also need to tell a story — your story. The Thieftaker covers work because they convey the time period, they offer a suggestion of the mystery contained within, and they hint as well at magic, by always including that swirl of conjuring power in Ethan’s hand. The Islevale covers all have that golden timepiece in them, the chronofor, which enables my Walkers to move through time. All my traditional epic fantasy covers, from the LonTobyn books through the Forelands and Southlands series, convey a medieval fantasy vibe. Readers who see those books, even if they don’t know me or my work, will have an immediate sense of the stories contained within.

RADIANTS, by David B. Coe (Jacket art by Belle Books)And that’s what we want. Sure, part of what makes that Invasives cover work is the simple fact that it’s stunning. The eye, the flames, the lighting in the tunnel. It’s a terrific image. But it also tells you there is a supernatural story within. And while the tunnel “setting” is unusual, the presence of train tracks, wires, electric wiring, and even that loudspeaker in the upper left quadrant of the tunnel, combine to tell you the story takes place in our world (or something very much like it). And for those who have seen the cover of the first book in the series, Radiants, the eye and flames mark this new book as part of the same franchise. That’s effective packaging.

When I started in this business, and was writing for big publishing houses, I had relatively little input on my jacket art. Sometimes that was frustrating. Other times, it was fortuitous: I had an idea for the cover of the first Thieftaker book that was nothing like what Chris came up with. Thank God they didn’t listen to me.

In today’s publishing world, with so many authors self-publishing or working with small presses, which tend to be far more open to involving authors in these sorts of decisions, we have greater control over what our books look like. We also face challenges that didn’t exist back when I was starting out. Today, a cover doesn’t just need to look good in hand. It also needs to convey a sense of the story, genre, series, and audience age in thumbnail form. It doesn’t just need to stand out on a table in a bookstore. It also needs to compete with a dozen or three dozen other thumbnails on a single web page. Effective art is more important now than ever.

And yet, I don’t want to leave you with the sense that a great cover is the silver bullet for book marketing. Not even the coolest image can help you if the book within is poorly written or sloppily edited. Sure readers might fall for that once, sold on the book by the great image. But they won’t be fooled a second time.

TIME'S DEMON, by D.B. Jackson (Art by Jan Weßbecher)In the same vein, poor marketing practices by a publisher, even if inadvertent, can doom even the most beautiful book. I LOVE the art for Time’s Demon, the second Islevale novel. But the novel came out when the publisher was going through an intense reorganization. It got little or no marketing attention, and despite looking great and being in my view one of the best things I’ve written, it was pretty much the worst-selling book of my career.

Yes, art matters. Good art attracts readers and brands our books. But we still need to write the best story we can. And we still have to bust our butts marketing the book once it’s out.

Keep writing!

Professional Tuesday: The Creative Origins of RADIANTS

Islevale compositeA couple of years ago, I put the finishing touches on the third book of a time travel/epic fantasy trilogy called the Islevale Cycle. I loved the Islevale books then, and I remain incredibly proud of them today. I think they represent some of my finest work, and if you enjoy epic fantasy, OR time travel, OR (best of all) both, I recommend you pick the books up and give them a try. (The books are called Time’s Children, Time’s Demon, and Time’s Assassin.)

As much as I love them, though, I also have to admit that they nearly destroyed me. I have never struggled so much with any books, and I hope I never will again. Part of the problem was simply the ambition of the project. Sprawling epic fantasies are hard to write. One must weave together multiple plot threads and write from the perspectives of numerous point of view characters. Time travel is even harder to write, first because one must keep track of several time lines at once, second because any plot point is potentially reversible (If time traveling characters are unhappy with events, what’s to keep them from going back and changing them?), and third, because in my story I had more than one iteration of several characters existing simultaneously. (At one point in book 3, I had four or maybe five iterations of the same character inhabiting my world.)

As you might expect, combining the challenges of writing epic fantasy with the difficulties inherent in writing time travel only serves to compound all of those issues. These books would have been hard to write under any circumstance. But here’s the thing: For some reason, I could not outline any of the Islevale books. I don’t know why. To this day I remain mystified. But yeah, I had to write all three books without any advance outline beyond my vague sense of where the books needed to go. The books turned out really well, but the process was excruciating.

What is the point of this?

Well, once I finished the last Islevale novel and worked with the folks at Falstaff Books to shepherd it through production and publication, I needed a new project that would be Different, and Straight Forward, and Directed.

RADIANTS, by David B. Coe (Jacket art by Belle Books)And that next book turned out to be Radiants.

Radiants, a supernatural thriller, comes out from Belle Books on Friday (yes, THIS Friday) October 15th, and this “little” book, which I thought of as a sort of creative palate cleanser, has turned out to be far, far more.

Yes, it is different from the Islevale books, and it is quite directed. But it is deceptive in its “simplicity.” It is firmly rooted in our real world, and deals with social issues of weight and emotional power. It has fewer point of view characters and concentrates to a far greater degree on a single narrative thread. As a result, it is fast-paced. Like breakneck. And it includes some of the deepest, most satisfying character work I’ve done. (In fact, in this regard, I believe it might be exceeded by its sequel, Invasives, which will be out in another few months.)

So what makes Radiants a “supernatural thriller,” as oppose to a fantasy of some sort? Partly, it’s that pacing I mentioned, and partly it’s the real world setting and the fact that the speculative fiction element of the story is limited and very specific. And that was the appeal of writing the book. After creating a world whole-cloth for the Islevale series, I wanted to remain firmly fixed in our world for the new project. I wanted my characters to deal with issues that impact us in our day-to-day lives. I wanted them to speak as we do, to think and feel and interact as we do. In short, I wanted the story to be utterly relatable.

It would be easy to ascribe this to something pandemic-related — a need for normality, say, or some recognition that we don’t have to create an imagined world to come up with situations that are ________ . . . insert your preferred word here: Frightening? Disorienting? Surreal? As it happens, though, I completed my first draft of the book in February 2020, just before the current unpleasantness hit. [Invasives, the second Radiants book, is much more a reaction to the pandemic, as well as the personal difficulties my family and I have faced in recent months.]

Radiants really was a response to my creative needs at the time. No more, no less. It is the book I needed to write next. My lead characters presented themselves to me, along with their fraught and frantic circumstances, and I simply wrote. In this sense, Radiants might be the most organic book I’ve ever written. I had no marketing strategy for it; hell, for the longest time, I didn’t even know how to classify the story. I didn’t know if I was writing something for myself, for the sheer joy of it, or if it would turn out to be something I could sell and publish. I had a story to write and I wrote it.

For that reason alone, I love this book. And I am very hopeful that you will, too.

 

Writing-Tip Wednesday: Crutch Words — Finding Them and Limiting Them

Last week, John Hartness, my good friend and the owner and editor at Falstaff Books, posted on Facebook about something he was seeing while editing manuscripts. Many of his writers were starting too many lines of dialogue with, “So…” As John said in the post, “We do this in real life, and it does sounds realistic, but most of us (myself 100% included) are using it too often, and it doesn’t work as well on the page as it does in real live conversation.”

What I found especially interesting about John’s post was the response to it. Writer after writer (including me) confessed to relying on all sorts of repeating words and phrases — what we in the industry call “crutch words.”

I use “So…” a bit, though not that much. On the other hand, lately my editors and I have noticed that I start way too many lines of dialogue with “Well…” As with “So…” it is something lots of us do in actual conversations, but on the page it becomes intrusive and repetitive.

I have lots of other crutch words, too, but honestly I’m reluctant to share them with you, because I don’t want you looking for them while reading my books and stories. Once you start doing this, it can totally ruin a work of fiction for you.

Suffice it to say, all of us have verbal tics that show up in our prose — words we overuse, approaches to dialogue that occur again and again, mannerisms we give to our characters that repeat themselves throughout our stories. Sometimes they are the result of habit. I know that in my case they often are a product of laziness — I need a gesture or a spoken word, and rather than pausing to come up with something different and unexpected, I throw in a standby. Moreover, even as we work to eliminate some crutches from our writing vocabularies, new ones creep in. (For me, “Well…” didn’t used to be a problem, and I’m not entirely sure when it showed up.)

So how do we deal with this issue?

First, understand that this doesn’t make you a bad writer. All writers from beginners to seasoned professionals grapple with crutch words. Don’t let yours undermine your confidence.

The key, of course, is to identify your wording habits and control them. Beta readers can be enormously helpful in this regard. When you ask people to read your manuscripts, by all means ask them to look for plotting problems, and character inconsistencies, and all the other narrative problems we writers sometimes face. But also ask them to keep an eye out for overused words and phrases. If and when they find some, start a list and keep that list around for future projects.

If you don’t have Beta readers, or don’t want to wait for outside feedback, try reading your books and stories aloud. This is one of those problems that we can gloss over all too easily when reading through a manuscript. But if we read the work out loud, and thus hear the story as well as see it, we are more likely to recognize those annoying repetitions. Again, as we find them, we should add them to our list.

Once we start to develop a bank of overused words, we can use the search function in our word processing software to find all instances of a given word or phrase and look for ways to replace some of the offending passages with something else. Remember, you don’t need to eliminate every “So…” occurrence (or whatever crutch you happen to be looking for at a particular time). The idea is to use the word/phrase in moderation.

How many instances is too many? A good question, and the truth is I don’t have a great answer. I might use as a yardstick one of my completed books, one I believe is well-written, polished, and relatively free of crutch words. If the new book has way more “Well…”s (for instance) than that old one, I assume there’s a problem and I try to fix it. If the numbers in the new book are about the same as, or lower than, the older yardstick, I move on to the next crutch. I will confess that my running list of crutch words/phrases has probably 50 entries. Maybe more. Some I’ve managed to control and eliminate as problems. Others, not so much. And, as I said before, I’m always adding new ones.

Finally, keep in mind that most readers don’t notice our crutches nearly as much as we do, or as a good editor might. Chances are one or two verbal mannerisms are going to sneak by our attempts to limit them and will wind up in the published version of our book. Don’t worry too much about that. Make sure the word is on your list, so you can address the issue in subsequent manuscripts, and then move on.

So, best of luck.

Well, keep writing.

Writing-Tip Wednesday: Self-Defining Success

Islevale compositeAs you know at this point, we are in the midst of release week for Time’s Assassin, the third book in my epic fantasy/time travel series, The Islevale Cycle. For today’s writing tip, I am going to address a matter I’ve talked about before in conferences and workshops: defining success and balancing external disappointments with the satisfaction we ought to take in work well done.

To state the obvious, we want all of our books to succeed, to garner great reviews and sell like gangbusters. (And, with that in mind, you can order Time’s Assassin here. You can also get books I and II in the series at a special price. Here’s the link.) With few exceptions, our most recent efforts tend to be the ones we think are the best. That has certainly been the case with my work. Some series are more successful than others, but generally speaking, I have been most proud of whatever book I have completed most recently. The Islevale books are no exception to this. I love, love, love these books. All of them. And I think that Time’s Assassin is the finest concluding volume to a series I have ever written. I had creative goals for the book — things I wanted to accomplish with the narrative — and I feel that I achieved every one of them. I’m deeply proud of that.

Time's Assassin, book III of The Islevale Cycle, by D.B. Jackson (jacket art by Robyne Pomroy)The truth is, I have felt that way about all three volumes of this trilogy. The Islevale books were incredibly difficult to write. I knew going in that writing time travel would be really hard — as one friend told me, “It’ll make your brain explode.” So much can go wrong. We have to examine every plot point from every possible angle to make certain it holds up to logic, and to the simple reality that time travel gives us endless opportunities for do-overs. Put another way, every event in a time travel story is negotiable. Each one can be altered or reversed by the very plot devices on which our stories depend.

I have never struggled with a set of books so much. Part of the problem was, maybe due to the time travel, I could not outline the books. I’m a planner. I outline all my novels. Except these. And, early on, it showed. My wonderful agent, Lucienne Diver, tore apart the first draft of the first book, which I liked very much. And every criticism she had of the book was valid. I wound up cutting 40,000 words from that initial iteration and then writing scenes totaling 60,000 words to make it work. It was a brutal slog. But when I finished that new draft of Time’s Children, I knew I had written the best book of my career.

Time’s Children, by D.B. Jackson © Angry Robot. Art by Jan Weßbecher.I hoped that Time’s Demon, book II, would prove easier to write. It didn’t. This time, I did most of the cutting and adding on my own — I didn’t need anyone to point out most of the early flaws; I saw them for myself. Again, I couldn’t outline the book, but by the time the second volume was done, I had fallen in love with it as well. And so it went with book III, Time’s Assassin.

These books have also had a tangled history. The first book received terrific reviews — a starred review in Publisher’s Weekly, a designation as the Best Fantasy Novel of 2018 from Reviews and Robots, an Audie nomination — and sold well, too. The second book also received great reviews — and one high-profile poor one that stung. More, its release coincided with a turnover in management at Angry Robot, the original publisher. The book got lost in the transition and tanked. Angry Robot’s new editor apologized to me about this, but sales being what they were, she could not pick up the option on book three. Fortunately, John Hartness at Falstaff Books took the book on and made this week’s release possible. I’m grateful to him, and to all the great folks at Falstaff.

TIME'S DEMON, by D.B. Jackson (Art by Jan Weßbecher)I frequently tell beginning writers that they need to self-define success, something which is really hard to do in this business. All too often we writers are forced by the nature of publishing to seek exterior affirmation for our work — reviews, sales, awards if we’re fortunate enough to win them. These are the things the industry values and so, naturally, they are the things we care about as well. The problem with this is, the industry is cruel and capricious. We all know of good, even great, books that go unnoticed and unacknowledged. We all have seen mediocrity rewarded with terrific sales and undeserved attention. And we know that this is true in the world beyond publishing as well. Life is not always fair.

With the books of the Islevale Cycle, I have been left with no choice but to heed my own advice: I have to self-define my success. I can lament that these books deserved a better fate than that which the industry offered, or I can draw satisfaction from what they have meant to me, personally. Because they mean a lot: The series in total was the most ambitious project I’ve taken on, and the final products represent the finest work I have done. Writing these books forced me to stretch as an artist — every book and story I write from here on out will be better because of this series. So, yeah, I wish the second book had sold better. I wish I hadn’t had to deal with the pain of being dropped by the first publisher. And I hope that the release of this third volume will build sales for all three books.

I said at the outset of this post that I LOVE the books. And it’s true. I love the characters, the setting, the magic system, the prose, the emotion, the twists and turns. And I am hopeful that you will love them, too. Not just because I want to sell some books — though, yeah, I do — but because I take pride in the work, and I want others to see what I’ve done. I’m like a little kid showing his latest scribble to everyone who’ll take time to look at it. And I’m okay with that. When we’re kids, self-defining success comes easily. It’s when we’re older, and more aware of the pitfalls of creative careers, that we lose sight.

Thanks, and keep writing.

Monday Musings: On New Releases and All That Comes With Them

Time's Assassin, book III of The Islevale Cycle, by D.B. Jackson (jacket art by Robyne Pomroy)It is release week for Time’s Assassin, the third book in my epic fantasy/time travel series, The Islevale Cycle, and so that will be the focus of my posts this week. And I’d like to kick off the week with some musings about new releases and the excitement and anxiety that comes with them.

Release days are odd. Even today, with the marketplace changed and production times for books shortened by digital advances and the movement toward smaller presses and self-publishing, the actual day a book drops seems to be removed from time — an irony given that, in this instance, the release is a time travel story. Producing a book takes months, and while the rest of the world sees Time’s Assassin as my newest work, I know it’s not. Since completing the submitted draft of this book, I have written short stories, a non-fiction piece, several novellas, and a full-length novel. I’m currently reading and worldbuilding in preparation for another multi-volume project. In other words, my mind has moved on from Islevale. Talking and writing about this book feels like a journey to a different time.

To be clear, it’s not a journey I mind making. I love the Islevale books; I believe they’re the best novels I’ve published. They’re just not the focus of my professional life the way they were when I was neck-deep in writing them. And that’s a bit of a problem. The fact is, the success of Time’s Assassin and the two volumes that came before it will have a huge impact on everything I do after. Sadly, that’s how publishing works. We are only as successful commercially — and, to a lesser degree, critically — as our most recent work. This is why even perennial bestsellers still worry about each new release. They sweat the reviews and pore over their sales numbers.

We want to take satisfaction in the publication itself (more on this in Wednesday’s post) and to some degree we do. Certainly we should. Writing a book is no small feat. Completing a series is an accomplishment that deserves a moment’s reflection. I still get a thrill out of seeing the jacket art for a new book, or holding the printed novel in my hands for the first time. I have a bookcase next to my desk that holds a copy of every novel I’ve published, every anthology in which I’ve placed a short story or which I’ve edited. Two shelves are full; I’m about to start filling a third. I’m proud of that.

That said, I’m already invested in other projects. I want this release to go well, but my creative energy is focused elsewhere. I don’t mean for that to sound jaded. This is, I believe, as it should be. It’s not just the allure of the New Shiny — though that is real, and worth exploring in a future Writing-Tip Wednesday post. Looking beyond the current release is, to my mind, a natural expression of all that we love about our profession. Yes, completing a book feels great. And yes, starting a new novel can be daunting.

For authors, though, as for all artists working in all forms, creation is a constant. We work on the next project because we have ideas that demand attention, and because we believe with all our hearts that as much as we might love the thing we’ve just finished and are currently promoting, we know that we can do even better.

So, we worry about the sales and the critics. We do what we can to promote the new release.

Time’s Children, by D.B. Jackson © Angry Robot. Art by Jan Weßbecher.TIME'S DEMON, by D.B. Jackson (Art by Jan Weßbecher)…And allow me take a moment to urge you get a copy of Time’s Assassin. (You can order it here.) It is, I believe, a wonderful conclusion to a series I adore. If you haven’t yet read Time’s Children and Time’s Demon, now is the time. The three books are out. There will be no more in this world. And they are as good as any work I’ve ever done. And now, back to our regularly scheduled blog post…

But I’ll be perfectly honest with you: Even if the reviews for Time’s Assassin suck, and even if we don’t sell a single copy (neither of which I anticipate), I’m still going to work on the new projects. I am a writer. This is what I do.

Creativity is its own reward. At least it should be. Sometimes things get a bit more complicated than that, a phenomenon I’ll address on Wednesday.

Today, though, I intend to enjoy having my mind in two projects at once, two worlds at once. I am deeply proud of my new release. I hope you’ll buy it and I hope you enjoy it. AND I am incredibly excited about my new projects. I can’t wait for you to see them.

Enjoy your week.