Tag Archives: business of writing

Professional Wednesday: Another Letter To My Younger Self

Dear Younger Me,

Yes, it’s me again — Middle Aged David. Upper Middle Aged David, actually. I know I wrote to you earlier this week. I remember doing so. I’m not so far gone quite yet. But I thought you might benefit from a second letter focused on the professional side of things. As I told you on Monday, we did wind up having a career in writing, just as we dreamed when we were a kid. And, also as I told you, our professional life hasn’t followed precisely the path we envisioned. That’s fine. We’ve had a good ride so far. But there’s stuff you should know, stuff I wish I had known.

I suppose all of it can be summed up in two words — and I hate to resort to cliché, in a writing post no less, but it really is true. Shit happens. It does, it does, it does. And it has happened to us. More than once.

The biggest mistake I made — we made — early on was assuming our career trajectory would be linear, a progression toward greater and greater success, higher and higher advances, bigger and better sales numbers. That may be true for a select few, but for most writers a career follows a meandering, uncertain path. Some books and series are more successful than others — commercially and critically. I call that early expectation of ever-improving circumstance our biggest mistake not because it somehow led to a disappointing outcome for one project or another, but because it caused me — us — so much pain. When our career hit that first speed bump, I took it personally. I felt I had failed, and also that the industry had failed me. I was confused and angry and sad and, most of all, terrified at the thought that this first disappointment would mean the end of our professional journey. I didn’t yet understand the nature of a creative life.

And so I say to you, Younger Me, learn resilience. Grieve for those lofty unmet ambitions, but then move on and try again. Learn moderation. Don’t let commercial and critical success carry you too high, and don’t let poor results drive you too low. Success will follow failure, which will follow success, and so on. If you can — and I know it’s so, so hard — learn to let go of expectation entirely. We don’t know which books will soar and which will flop. We love them all, which is why we go to the extreme trouble of writing them in the first place. And finally, learn contentment. Love the stories you create on their own terms. Find success in the completion of a good tale, in the realization of an artistic vision.

Take every promise made to you by an editor and publisher with a grain of salt. It’s not that they don’t mean what they say. Okay, SOME of them don’t mean what they say. But mostly, they simply can’t anticipate all that might happen. Producing a book is no small feat. A thousand things can go wrong. Editors and publishers often tell us, as if gospel, that a certain thing is going to happen on a given date. And that is, at the moment, their best guess of what will happen. Pencil in the date. Don’t commit it to ink. Because, as we have established, shit happens.

Thieftaker, by D.B. Jackson (Jacket art by Chris McGrath)All those great ideas you have for jacket art? They’re not as great as you think they are. Seriously. We are a writer. And we’re very, very good at that. We are NOT a graphic artist. We are NOT a marketing expert. I remember when the first Thieftaker novel went into production, I had what I thought was SUCH a wonderful idea for the jacket art. A can’t miss idea. PERFECT for the book. It wasn’t any of those things. The moment I saw Chris McGrath’s image for the book, which WAS brilliant and wonderful and perfect, I understood that no one should ever put me — us — in charge of selecting jacket art.

INVASIVES, by David B. Coe (Jacket art courtesy of Belle Books)On the other hand, do trust in your story ideas. All of them. Even the old ones that haven’t yet gone anywhere. At some point, you’ll have an idea for a story about three kids living in the subway tunnels beneath New York City. And you won’t have any idea what to do with it. You’ll give up on it. Don’t. It will become Invasives. At another time, you’ll write a story about two women interacting with Celtic deities and trying to protect an ancient, transcendently powerful magical artifact. That one, too, will seem to languish. Trust the story. That book just came out. It’s called The Chalice War: Stone. Believe in your vision.

If a publisher promises more than you think they can deliver, under terms that seem way too good to be believed, be skeptical. Very, very skeptical. Chances are, they CAN’T deliver. Chances are those terms can’t be met. We’ve been burned a couple of times. ’Nough said.

Over the past twenty-five-plus years, I have tried to thank Nancy every single day for making our career possible. And I’ll continue to thank her. But I might have missed a few days. Fill in the gaps, will you?

Most of all, keep doing what you’re doing and I’ll do the same. No, we haven’t gotten all we wanted, we haven’t achieved every goal. But we’re doing okay, and as much fun as you’ve been having early in our career, I’m having even more now. It keeps getting better.

And yes, the rumors are true. We’re editing now, and we like it. The dark side really is more powerful . . . .

Best wishes,

Older David

Monday Musings: This Blog, My Books, Your Support

This Blog:

I want to say from the outset that I love maintaining this blog. I write my twice-weekly posts because I enjoy sharing my thoughts (on Mondays) and my writing tips (on Wednesdays). Writing on demand in this way is always good practice. Delving into various issues with the Musings posts often is therapeutic for me, and forcing myself to think about different craft issues on a weekly basis helps me continue to hone my own writing skills.

I will also admit, though, that maintaining the blog is time-consuming. Some weeks, the posts flow pretty easily. Other weeks, not so much. It can take me a full day to write the two essays, occasionally more than a day. That’s fine, too. As we all know, writing can be like that — easy one week, excruciating the next.

To state the obvious, I am not compensated in any way for my blogging. That has been by choice, and I do not intend to place a paywall between my readers and the content on my blog. That, I fear, would change the dynamic between my blogging and reader response to my posts, which feels very organic right now. I want to keep it that way. I have thought, though, about creating a Patreon (for those unfamiliar with Patreon, it offers creators a chance to gain financial backing from subscribers) and asking people to contribute voluntarily. If every person who visited my blog and every person who subscribed to it gave just one dollar per week, that would be ample compensation.

As I say, it’s something I’ve considered. But . . . .

My Books:

As I’ve already said, I maintain the blog because I enjoy doing so. But, to be perfectly honest, I also do it to bring traffic to my website. The calculus is a little convoluted, but it goes something like this: If people come to my site to read the blog, maybe they will stick around and look at the other pages. And if they look around, maybe they’ll become interested in my books, and maybe they’ll start buying and reading those books. As marketing strategies go, it is neither brilliant nor revolutionary, but I’m a fantasy writer, not a Madison Avenue executive, and it’s the best I’ve got.

And so, I am a little reluctant to set up a Patreon because in a way I already ask you for a financial contribution, don’t I? I make no secret of my desire for you to read my books. I write about them in my blog posts, I refer to them in my social media posts, I talk them up and even hand-sell them at the conventions I attend. If someone were to ask you, “What do you think David B. Coe wants from you?” you probably wouldn’t have to think too long and hard before coming up with, “Well, I guess he would like me to buy his books when they come out.”

The Chalice War: Stone, by David B. CoeLet’s back that up with a little math. I said a moment ago that, were I to start a Patreon, I would be happy with contributions of $1.00 per week, which comes to $52.00 for the year. Now, as it happens, I have the first book of a new trilogy coming out on Friday of this week, May 5th. This is The Chalice War: Stone, the first book in my new Celtic urban fantasy from Bell Bridge Books. The second book, The Chalice War: Cauldron, will be out in June, and the third book, The Chalice War: Sword, will be out soon after that. Each printed book lists for $17.95. Factor in sales tax, and the three books together would cost about $57 or $58, or about $1.12 per week. (If you read ebooks, the three together will cost a total of about $16, or $0.31 per week. What a bargain!!)

The Chalice War: Cauldron, by David B. CoeSo, for about what you might give to a Patreon, you could have all the blog posts AND all three books in the new series.

And so . . . .

Your Support:

Yes, with a Patreon, most of the money goes directly to the author. When you buy our books, we authors get a much smaller share of the proceeds. And yet, most authors I know would make that trade every day of the week and twice on Sunday. Why? Because we write! Because we LOVE to write! Because we have new ideas that we are eager to write and have published!

Much that we hear about the publishing industry sounds arcane and confusing, and many of us respond to elements of the business with amazement and dismay, wondering why anyone ever chose to set up an entire sector of the economy in quite this way. But boiled down to its most basic elements, the business model is pretty straightforward. Authors write books, publishers put out those books, readers purchase and read those books. And if all goes as it should, and readers do their part, authors get to write and publish more and more books. Lather, rinse, repeat.

Which brings me, at long last, to my point. I need for you to buy my books. It really is that simple. If you like the blog — if you navigate to my page on Mondays and Wednesdays, or if you subscribe to my feed and the posts come to your inbox — you know how much I love to write. I love it so much I do it for free twice every week. But I can only do that if the books move off the shelves and I get to write and publish more of them.

Your support is vital, not just for me, but for every author whose work you care about. Stories matter. The written word matters. Today, more than ever before. All over the world and, sadly, all over our country, self-expression is under assault from those who fear ideas. All over the world, and all over our country, literature is dying a death of a thousand cuts: book bannings, apathy, the allure of gaming and television and social media. Books and authors need the passion and commitment of readers, just as readers need the passion and commitment of writers.

And, to state the obvious, authors need to make a buck. This is our passion, our obsession, our craft and art. It is also our livelihood.

So, please, enjoy my blog posts. If you’ve missed any recently, feel free to go back and read through the archives. And take a look around the site. Make yourself at home, and rest assured that I’ll be back with another post on Wednesday, and with more in the weeks to come. But also please consider that when you buy my books, and those of other authors, you not only get those stories, you also make possible all the content we make available to you.

Thanks for reading this. Have a great week.

Monday Musings: My Favorite Babies

This post is not about my daughters. I swear. I love my girls exactly the same amount. Except maybe around my birthday, when my love for them is directly proportional to the quality of the presents they give me. Other than that, though, I don’t play favorites.

Today, I am writing about my other babies. My books.

I am asked quite often if I have a favorite among the books or series I’ve written, and always I deflect a bit. I make a joke about how my books are like my children and asking me to choose among them is akin to asking me which of my kids I love most. Then I say something about how, generally speaking, my favorite book is my newest book. And there is some truth to that. I am still learning, still honing my skills as a storyteller and a writer. I believe my books continue to improve.

It is also true, though, that I do have favorites. Probably not one overall favorite in particular (although I do have a candidate for that — more later!) but there are certain books that I love more than some of the others. To be clear, I am proud of all my books. I like them all. Otherwise I wouldn’t have written them. But yeah, I have favorites.

Jacket art for Bonds of Vengeance, book III in Winds of the Forelands, by David B. Coe (Jacket art by Romas Kukalis)I’ve been thinking of this a lot recently because I am in the process — finally! — of reissuing my Winds of the Forelands series, which has been out of print for several years. The books are currently being scanned digitally (they are old enough that I never had digital files of the final — copy edited and proofed — versions of the books) and once that process is done, I will edit and polish them and find some way to put them out into the world again.

I have always viewed the Forelands series as the most important project of my career. I’ve done better work since, but Winds of the Forelands marked a huge step forward from my first series, the LonTobyn Chronicle. The Forelands books proved to me (and to my publisher) that I could not only come up with another world, another narrative, another set of characters, but I could do all of those things with greater creativity and to greater effect than I had with the first series. For that reason alone, Winds of the Forelands is among my favorites of all the series I’ve written.

I should pause here to say again that I love all my books and I am deeply proud of lots of the books fans of my work like best. The Thieftaker books, for instance — I love writing them, I look forward to writing more of them. I think the concept for the series is clearly the best I’ve ever developed; there’s a reason those are my most popular stories. There’s also a reason why I’ve written more books (6) and more short stories (at least 12) in that world than in any other.

That said, the books that tend to be my favorites are ones that have special emotional resonance for me. My choices in this regard have almost nothing to do with sales or critical success and everything to do with my attachment to the characters and the worlds, or in a couple of cases, with what was happening in my private life when I wrote the books. I would even go so far as to say that I love some books precisely because they have not done as well commercially as others. It’s as if I am compensating in a way, giving them extra love to make up for the fact that they failed to garner the attention I believe they deserve.

His Father's Eyes, by David B. CoeI feel that way about the second and third books in my Case Files of Justis Fearsson series, His Father’s Eyes and Shadow’s Blade. These books are easily as good as the best Thieftaker books, but the Fearsson series, for whatever reason, never took off the way Thieftaker did. Hence, few people know about the Fearsson books, and it’s a shame, because these two volumes especially include some of the best writing I’ve ever done.

Time’s Children, by D.B. Jackson © Angry Robot. Art by Jan Weßbecher.Same with the Islevale Cycle trilogy. Time’s Children is the best reviewed book I’ve written, and Time’s Demon and Time’s Assassin build on the work I did in that first volume. But the books did poorly commercially because the series got lost in a complete reshuffling of the management and staffing of the company that published the first two installments. The series died before it ever had a chance to succeed. Which is a shame, because the world building I did for Islevale is my best by a country mile, and the plotting is the most ambitious and complex I ever attempted. Those three novels are certainly among my very favorites.

INVASIVES, by David B. Coe (Jacket art courtesy of Belle Books)But of all the novels I have published thus far, my favorite is Invasives, the second Radiants book. As I have mentioned here before, Invasives saved me. This was the book I was writing when our older daughter received her cancer diagnosis. I briefly shelved the project, thinking I couldn’t possible write while in the midst of that crisis. I soon realized, however, that I HAD to write, that writing would keep me centered and sane. I believe pouring all my emotional energy into the book explains why Invasives contains far and away the best character work I have ever done. It’s also paced better than any book I’ve written. It is simply my best.

So far.

The Chalice War: Stone, by David B. CoeNext month, I will release the first volume of The Chalice War trilogy, my Celtic urban fantasy. This is a different sort of book for me, a different sort of series. As usual with a new release, I love the book and I am excited to get it into the hands of my readers.

Do I think it’s my best? Honestly, it’s too early to say. It has more humor than anything I’ve ever written, and I’m very proud of the way I have adapted Celtic lore to our modern world. Plus, I love my characters. So yeah, I love it. Do I love it most? Time will tell.

Have a great week!

Professional Wednesday: What Holds Me Back, part III — Imposter Syndrome and Other Insecurities

Continuing my series of posts on “What Holds Me Back,” I turn today to more difficult issues. In my experience, the greatest challenges creators face are emotional ones, and I have struggled with such things throughout my career. This is a complex subject, and not one that’s easy to cover in a single post, though I intend to try. The problem is, the emotional obstacles we face are varied and at times debilitating. Imposter syndrome, lack of self-confidence (which is different), excessive comparison of our own achievements and disappointments with those of others — these things and more can keep us from accomplishing all we hope to.

I’m not going to hold back in this post. My own experiences will only be helpful for the rest of you if I’m completely honest, so that’s my intent.

Let me begin with the obvious: I have been a professional writer for close to thirty years and in my calmer, more rational moments, I feel pretty good about my abilities and also about what I have done over my decades in the business. While I’ve never been a huge name in the field, I have been publishing long and short fiction continuously for my entire career. I consistently get good reviews, I have won several awards, and I enjoy the respect of my peers. In short, I have no reason to be anything but proud of what I have achieved as a writer.

And yet . . . .

That is, as I say, the rational view of my professional life. The thing about all the emotions I mentioned in the opening paragraph is that they’re not rational. They’re anything but. Yet they are persistent and pervasive, and they can be utterly crippling.

I have written before about imposter syndrome. For those of you who are unfamiliar with the term, it is self-explanatory: Imposter syndrome is the unfounded belief that, despite our qualifications and successes, we are undeserving of our status and whatever accolades we might have received. I recall years ago talking about imposter syndrome with a friend, someone who was at the time far more established in the field than I, and who had enjoyed some serious commercial success. I asked this person when I could expect my imposter syndrome to go away. My friend laughed. “When you find out, let me know.”

Based on conversations I’ve had and on reading I’ve done, I sense that imposter syndrome is fairly common across the creative arts, affecting visual artists and writers, movie stars and rock ’n roll icons. (It also happens to be common among academics, so it seems I was destined to deal with it no matter which career path I followed.)

It may seem that lacking self-confidence is the same as suffering from imposter syndrome. And certainly a case can be made that a shortage of confidence contributes to what I’ve just described. But really they are separate phenomena. As I have said, imposter syndrome is a real problem for me personally, lack of self-confidence less so. Still, I have dealt with it off and on, and I have seen the impact a profound lack of confidence can have on talented writers. It can make them question their ideas, it can keep them from moving forward with manuscripts because they constantly retreat into rewrites of perfectly good stories in order to fix imagined problems, and worst of all, it can prevent them from sending out stories and books for consideration. That same lack of self-assurance can bring with it social anxieties that prevent writers from taking advantage of convention and workshop situations. As I said before, it can be debilitating.

And finally, I mentioned early in the post our tendency to compare ourselves excessively with our peers and colleagues. Another friend of mine once referred to this as Locus Syndrome, Locus being the newsletter of the science fiction and fantasy fields, where many in the industry announce awards, new contracts, sales of secondary rights, and other career milestones. I no longer subscribe to Locus because the arrival of each issue set off my worst comparison tendencies. Why is that publisher taking so-and-so’s novel when they passed on mine? Why did that person receive that award; why didn’t I? Why did my publisher take out a full-page ad for writer “x” when they merely included my book in a group advertisement?

No, I’m not kidding. I really did stuff like this to myself. More, I was hardly alone in this regard. And I can tell you, just as jealousy in a relationship can undermine love and trust, envy in one’s professional life destroys everything it touches. Many of the people I envied I also considered friends, and my jealousy of their triumphs kept me from being fully happy for them, as I should have been. It placed a strain on our relationships.

Imposter syndrome, lack of confidence, envy directed at colleagues — all of these have held me back at one time or another over the course of my career. And I would argue that all are exacerbated by a simple truth about the writing industry and the arts in general: the markers we use to chart our progress and our achievements, all tend to be external. Reviews and awards, story or book sales and new contracts, Amazon rankings and royalty statements. Not only do these forms of feedback come from outside, they all lie well beyond our control. Sure, we can publicize our work and hope that will impact our numbers. And yes, we can write our books well, and so influence reviews. But really our reach in terms of sales and reviews is quite limited.

And this is why I often return to the idea of self-defining our successes. There are a lot of authors out there these days, and they’re producing a lot of books. There’s no guarantee that our book is going to be noticed or reviewed. There is no guarantee it will sell. Which means one of two things — either the lack of attention is going to make us jealous of more successful writers and cause us to question our talent, our imagination, the quality of our work, OR we are going to take satisfaction in our own achievements regardless of the feedback we get externally.

I’m not naïve. Like I said, I’ve been in the business for thirty years. I’ve seen a lot, experienced a lot, had my share of both triumphs and disappointments. I know better than most how publishing works. Obviously, we need good sales to further our careers. Obviously, we want good reviews to help us gain recognition for our work. I would never claim otherwise. What I’m saying is this: NOT getting those things does not mean our work is unworthy. It does not mean we don’t belong in the profession. It should not cause us to question all. And to be honest, I am saying these things — again — as much for myself as for you. We all need to hear it.

Keep writing.

Monday Musings: Joni Mitchell and the Creative Journey

Reckless Daughter, by David JaffeRecently, I have been reading a biography of Joni Mitchell (a holiday gift from my older daughter), a long-time favorite of mine and, in my opinion, the finest songwriter in the history of rock and roll (more on that shortly). It’s been an interesting read — the author is a bit fawning for my taste, and a bit too eager as well to weave Mitchell’s (admittedly phenomenal) lyrics into his prose. But as is often the case when I read biographies of artists I admire, the book made me think about creativity and the artistic process.

First, to my statement about Joni Mitchell’s place in rock history: In my opinion, if you look at her lyrical work, her melodies, and the remarkable alternate tunings she brought to her guitar work (a response to the weakening of her hand that resulted from a childhood battle with polio), she emerges as the most innovative, eloquent songwriter rock music has ever seen. And if she was a man, I don’t think there would be any argument. I know Bob Dylan is generally recognized as the best, but though his lyrics are great I believe his music and melodies lack the sparkling originality one sees in Mitchell’s songs. Honestly, I believe Joni’s toughest competition comes not from Dylan but from Paul Simon, whose music is as brilliant as his poetry. And between Simon and Mitchell the comparison is quite close. I prefer Mitchell ever so slightly.

In 1971, as Joni Mitchell was preparing to bring out her next album, she had already established herself as one of THE up-and-coming songwriters on the folkrock scene. Other artists had enjoyed success covering her songs, most notably Judy Collins with “Both Sides Now,” and Crosby, Stills, Nash, and Young with “Woodstock.” But Joni herself had yet to become a performing star. That changed with the 1971 release of Blue, an album that is revered, and rightfully so. Its ten songs are uniformly excellent — there isn’t a dud in the collection. And several, most notably the incredible “A Case of You,” are as good as any songs put out by any of the singer-songwriters of the late ’60s and early ’70s. She followed Blue with 1972’s For the Roses, an album that has been added to the Library of Congress’s National Recording Registry, an honor reserved for recordings of historic and/or aesthetic significance. In 1974, she released Court and Spark, her biggest commercial success, and Miles of Aisles, her first live album. She followed these with The Hissing of Summer Lawns (1975) and Hejira (1976). Five years, five studio albums and a live recording. The studio albums are remarkable for their consistent quality (among all the recordings I can think of one song — one — that is less than great) and their stunning musical diversity. The live album is just damn good.

I would challenge anyone to point to a better, more productive five-year stretch from any artist. Yeah, I know: The Beatles. Next to Mitchell’s songs, their early efforts sound simplistic, and the quality of their later production is sporadic.

So, yeah, in my opinion, Joni Mitchell is a once in a generation talent, who was slow to gain the recognition she deserved because she was a woman trying to find fame in a man’s world.

But I also have to say that I found the biography’s personal portrait of her disturbing and disappointing. Her incredible ego, her flirtation with casual racism, her inability to let go of old grudges or admit fault in any number of longstanding feuds, her tendency toward harsh judgments and summary dismissals of colleagues, old lovers, and former business partners, her self-destructive addiction to cigarettes, which ruined her voice — they all combined to leave me with the sense that while I love to listen to her music, I wouldn’t wish to know her. (This is not a quirk of this biography — another Mitchell biography left me feeling much the same way.)

More, I was struck as well by the degree to which her artistic sensibility and creative ambitions undermined her commercial success. I mentioned earlier that the brilliant studio albums she put out in the early 1970s were musically diverse. I cannot emphasize this enough. Blue was the ultimate expression on the singer-songwriter movement. Lyrically, For the Roses is just as good, but the music is far more complex, the instrumentation richer. Court and Spark manages to be commercial, capturing perfectly the pop sensibility of the early 1970s, while also offering breathtakingly eloquent poetry. Hissing of Summer Lawns begins her embrace of jazz themes, taking her music in unexpected directions, and Hejira refines and perfects that combination of jazz and pop.

But with Hejira her audience began to drop off slightly. The following studio album, Don Juan’s Reckless Daughter, which continued her experimentation with jazz and pop themes and pushed her music in less accessible directions, saw a more dramatic drop in sales. The trend continued for the rest of her musically productive years. She never recaptured the success of her early albums. By comparison, Paul Simon continued to experiment musically as well and found renewed success in the 1980s with Graceland and The Rhythm of the Saints. Miles Davis, the king of cool jazz and a favorite of Mitchell’s (and mine), experimented throughout his long career, sometimes with stunning success, other times with results that fell flat with fans and critics alike.

Other musicians I listen to — James Taylor, CSN, Elton John, Bonnie Raitt, to name a few — didn’t change their sounds all that much. They were content to follow the formulas that made them successful without the sort of experimentation and risk-taking one sees in Mitchell’s career arc. As a result, they have continued to sell. Also as a result, their creative journeys seem less impressive, less weighty.

Years and years ago, I met a writing hero of mine, a person I had read early in life whose works made me want to become a published author. This person spoke with some bitterness about the trajectory of their career. They had shifted directions after their early successful series, only to find that their audience fell off dramatically. When they changed directions a second time after the aforementioned project sold poorly, they lost even more of their audience. The writer’s message was clear: If you’re doing well with what you’re writing, keep writing it.

I have changed directions a few times in my career, with mixed commercial results. The Thieftaker books originally represented a marked departure from what I had done before. They sold quite well (albeit under a different name). Other shifts in direction have proven less fortuitous. But every time I have taken on a new project I have been driven more by artistic impulses rather than by commercial ones. I suppose that is evidenced by my sales . . . . [Rimshot] But without daring to put myself on an artistic level with the likes of Joni Mitchell (or any of the other creators I’ve mentioned by name) I would say that I have followed her example, or at least attempted to.

I write the story that burns in my heart. With the exceptions of the media tie-in work I’ve done, I have never taken on a project for financial reasons. I write what I’m eager to write. I love to challenge myself with new sub-genres, with new worlds and characters and themes. I think I would have long since lost interest in writing had I not taken my creativity in so many different directions.

Which is not to say this is the “right” approach, or that others who follow a different course are “wrong.” The fact is, I don’t listen to any of Joni Mitchell’s later albums. I don’t like them. On the other hand, I buy and listen to everything James Taylor puts out, because I know what I’m going to get, and I like the sound. And no, to anticipate the next question, I would not want people to make similar choices with respect to my books.

I have no answers, no absolutes to embrace, no advice to offer. This is one of those Monday posts that’s long on musing and short on solid conclusions. Each of us must follow our own creative path. I admire Joni Mitchell’s integrity, and I am awed by her brilliance. I certainly understand the artistic decisions she has made over the course of her career. And yet, I would have loved for her to put out more albums like those I loved from the Blue-to-Hejira era.

I also know that when people tell me, “I wish you would write more LonTobyn books,” I always want to respond, “Really? Have you seen the stuff I’ve written since? It’s SO much better . . . .”

I have been, and remain, of two minds about all of this. And I continue to muse.

Have a great week.

Professional Wednesday: What Holds Me Back, part II — Building a Platform

Last week, I started my newest series for the Professional Wednesday feature: “What Holds Me Back.” My first entry was on life in general, and the ways in which we learn to cope with life’s intrusions on our creative output.

This week I would like to shift my focus a bit to more writing-specific obstacles that can hold us back in one way or another. As it happens, there are a lot of them, so it may be this series will stick around for a while. But let’s begin with all those things that fall under the heading of “building our platform.”

Children of Amarid, by David B. Coe (jacket art by Romas Kukalis)I’ll preface this discussion with the obvious: I’m old. I’ve been in this business for a long time — it’s been nearly three decades since I signed my first contract. When I got started in the business, publishers were just beginning to expect that writers would maintain websites. Websites! Facebook and Twitter and the rest didn’t even exist. And when we signed contracts, writers could rightfully expect that our publishers would handle the bulk of the necessary publicity, which consisted mainly of taking out ads in journals, sending review copies to print magazines (kids, ask your parents) and other critical venues, setting up newspaper, radio, and television interviews, and arranging signing tours and individual store events.

My point being that the days of publisher-centric publicity have long since passed. Our jobs as writers have become far, far more demanding in so many ways. In the age of self-publishing, many of us are now required to get our own jacket artwork, to arrange for our own editing, to typeset our own books. But in today’s marketplace, ALL of us are responsible for creating audiences for our books. We are the ones who advertise our releases, who set up events, who make our marketing decisions. And social media gives us the opportunity to interact with and get to know our fans in ways I never would have dreamed possible at the outset of my career.

More than ever, we are not just writers. We are publicists and advertisers. We maintain our social media presence, and many of us also create additional content for blogs. All of these things can be time-sinks, and therein lies the danger. I know of many writers who, at the outsets of their careers, become so obsessed with “building a platform” or “establishing a fan base” or “finding their readership” that they leave themselves no time to do the one crucial thing all writers have to do to be successful: write their stories.

Yes, I am aware of the irony. Here I am blogging about the perils of spending too much time on one’s blog (among other things). But the danger is real, and it can become a trap for many. After so many years as a professional writer, I have gotten to the point where I can be productive on demand. I can turn out two one-thousand-word blog posts in a day and still have time left over to edit a couple of story manuscripts for the anthology, or I can get a couple of thousand words written on a work-in-progress and then write a thousand words more for the blog. I couldn’t have done this early in my career; writing in volume and switching gears among various professional tasks are skills I have developed over years. I think if I had started my career ten or fifteen years later, I would have struggled mightily to build my audience and simultaneously write my novels.

I have managed to maintain the regular Monday and Wednesday features of this blog, to turn out material on a regular basis, by making blogging a habit. I devote one day a week — usually the same day each week — to getting the posts written. Yes, I am sorry to blow-up such a carefully maintained illusion, but I DON’T write my blog posts on the days they go up. Sometimes, when I know I’ll be traveling during a given week, I will have posts, particularly the Professional Wednesday entries, scheduled a week or two in advance. I try not to allow post deadlines to loom. Why? Because currently I enjoy maintaining this blog and I don’t want it to become A Thing I Dread. And more to the point, I don’t want it ever to get in the way of work I have to do.

The Chalice War-Stone, by David B. CoeBlogging and social media are extras. Yes, in this day and age, they are important extras. Crucial, some might say. We have to publicize our books, or no one will buy them or read them. But as vital as this part of the job might seem, I would once again turn the previous phrase on its head: We have to publicize in order to be read? Yes, we do. But more important by far is this: We have to write the books in order for any of that publicity to be worth a damn.

Writers write. As I said earlier, the single most important thing we can do to further our careers, to build our audiences, to draw the notice of the industry, is write our fiction (or non-fiction, if that’s your thing). If you can maintain your output while also spending time each day blogging and feeding the social media beast, good for you. You’re more accomplished than I am. But if you find that you’re not getting as much done on your stories and books as you would like, check to see if maybe you’re spending too much time on the other stuff. And if you are, make the adjustment.

Platforms are great. But if you don’t have books to sell from them, all you’ve got is a flat expanse of wood.

Keep writing.

Professional Wednesday: My Best Mistakes, part IV — Managing Expectations

The Outlanders, by David B. Coe (jacket art by Romas Kukalis)For the past several weeks, I have been sharing “My Best Mistakes,” which have included inappropriate remarks at a convention, poor business decisions, and replies to reviews. This week’s “Best Mistake” is a little different, in that it’s less about interactions with others and potential damage to my career than it is about self-care and maintaining equilibrium in a difficult profession.

I started my career as a complete unknown in fantasy and science fiction. This was before Amazon had ever turned a profit. It was before ebooks had really become a thing. If one aspired to a notable writing career, New York traditional publishing was essentially the only game in town. So when I sold my first novel to Tor Books, one of the top names in speculative fiction, I was excited. My first advances, I now realize, were actually pretty decent, although at the time they felt small. But I dreamed of bigger things to come.

Jacket art for Bonds of Vengeance, book III in Winds of the Forelands, by David B. Coe (Jacket art by Romas Kukalis)My first series, the LonTobyn Chronicle, did well. It won the Crawford Award as the best fantasy by a new author, and my sales grew steadily. Children of Amarid would eventually go through six printings. When I signed contracts for my second series of novels, Winds of the Forelands, Tor gave me significantly higher per-book advances.

I say all of this not to brag, but rather to set up a discussion of my expectations at that point in my professional development. Up through the releases of the first couple of Forelands books, my career had followed a steady upward trajectory. And — my big mistake — I began to assume that this was simply the way of things. I was climbing, just as I had hoped. My career, I thought, would build and build and build. Maybe I would never be a huge seller, but I would improve my sales with each publication, and improve my advances with each new contract.

It never occurred to me that the industry would undergo a set of seismic transformations, impacting everything from publishing’s corporate structures to the way we read books, and undermining all assumptions about the publishing business. On a personal level, it never occurred to me that certain mistakes made by others would have profoundly negative consequences for my sales. Nor did it occur to me that my luck — and yes, luck plays a large role in all of this — would turn on a dime from terrific to terrible.

To be clear, I wasn’t wrong to hope for progress. Ambition is good. Dreams of growth are good. Rather, my mistake lay in expecting that everything would keep getting better, in assuming that I could anticipate what the publishing industry would look like five years after I started or ten years after. I won’t even say I thought books would always be made of paper, or that the traditional New York publishing model would always remain ascendant. If someone had asked me if I believed such things I would have said no. Change is inevitable. But I certainly didn’t imagine such dramatic transformations would come so quickly.

I also should be clear in saying I know how fortunate I have been to have the career I’ve had. I love what I do. I get to play “let’s pretend” every day and I get paid for doing so! No, my career hasn’t followed the path I had hoped for. But twenty-five-plus years on, I am still writing, still selling novels and stories to publishers.

More to the point, I still love the work I’m producing. While my commercial performance might not improve with every novel, the quality of my writing and storytelling does. I am still learning my craft, and I take great satisfaction in the progress I make as a writer from one project to the next.

But the consequences of my mistake, of my unrealistic and unrealized expectations, were severe and long-lasting. It’s easy to look back now and see the magnitude of those changes in the industry, or appreciate the part chance can play in any writer’s fortunes. But in the moment, I blamed myself for things over which I had no control. I saw the vicissitudes of the business as personal failure. I convinced myself that instances of bad luck were an indication that on some level I didn’t deserve the success of which I had once dreamed. And I grew bitter with each new disappointment. So many times, I considered giving up on this job I love.

It took me years to come to grips with things I probably should have understood sooner. That in any profession, hard work doesn’t always guarantee success; that what we achieve and what we convince ourselves we “deserve” are often not the same; that in business, as in life in general, there is no point in complaining about what is “fair” and what isn’t; and that all any of us can ever do is work to the best of our ability, and treat people with respect and courtesy. The rest is in the hands of fate, or the divine, if that’s your thing.

In the years since those first books had me believing I was on a professional escalator to the proverbial heavens, my career has had plenty of ups and downs. I have had no choice but to adjust to the fact that there is no guarantee of more and more and more success. Waves and troughs, I now know, are the norm. And one of the reasons I am so happy in my work these days — happier than I’ve ever been — is that I have internalized these realizations. I write the stories I want to write, the books I know I would enjoy reading if they weren’t mine. And while I still do what I can to make my books successful, I no longer live and die with sales figures and reviews and such. I do the best work I can do, and that’s enough. It has to be enough. Because that’s life.

Keep writing.

Creative Friday: About That Celtic Urban Fantasy . . .

The Chalice War-Stone, by David B. CoeRight around the holidays, I was shouting from the virtual rooftops about my new Celtic urban fantasy trilogy, The Chalice War, which would be coming out early in 2023. The first book, I bellowed (virtually), would be coming out in February, and it would be called The Chalice War: Stone. It would be followed, a month or so later, by The Chalice War: Cauldron, and then a couple of months after that by the finale, The Chalice War: Sword.

So, about all that . . . .

Life happens. Lately it’s been happening to me. A lot. In this case, though, it happened to my editor/publisher at Bell Bridge Books, through no fault of hers, or really anyone’s.

The books are still coming. Really. Stone will be out in May. That’s the current plan. It will be followed a month or so later by Cauldron. Sword should be out by midsummer. The first book is ready to go. We have art; the manuscript has been revised, copy edited, polished to a high shine. We’re just scheduling it in a way that allows us to follow it quickly with Book II, which has now been through revisions and will soon be copy edited.

I apologize for the delay, but I assure you the books are on their way. And, as a way of thanking you for your patience, I offer another teaser from Book I. Enjoy!!

*****
While the woman’s heels still clicked on her walkway, Marti sensed a second source of power. The energy from this one was as turbid as the woman’s was clear, as tied to darkness as hers was wild. It took Marti several moments to spot this second presence, and when she did, she had to bite back a shouted warning.

A large animal—a cat of some sort from the look of it—crouched by the side of the woman’s house, partially concealed by the bushes growing there. It followed the woman with its eyes and the gentle swivel of its massive head, but it made no move to attack her.

Marti watched them both, motionless, holding her breath. The cat had to be a conduit, bound to a Fomhoire sorcerer. She swept the street with her eyes, not daring to turn her head, wondering if the sorcerer was close by or had sent the cat to scout. Or to hunt. If that last, was it after the woman or Marti herself?

After watching the cat for another few seconds, Marti convinced herself the creature was intent on her neighbor, not her.

For now, Marti had no access to her magic, and the stone was shielded. Power called to power, Alistar used to say. That cat—a panther by the look of it—would be drawn to a conduit as potent as itself, not to an unbound Sidhe sorcerer.

Marti stood smoothly, taking care not to make any sharp movements. She picked up the bottle and cup, tiptoed into the house, and locked and bolted the door. She lingered by the window, eyes on the cat. Her neighbor had made it inside; lights went on downstairs and, minutes later, on the second floor. Marti didn’t think the woman was in danger, at least not this night. But she had drawn someone’s interest, which promised to make Marti’s life even more complicated than it was.

After some time, the panther emerged from the bushes, padded out into the street, and with one last backward glance at the house next door, prowled off into the night. Marti remained at the window until the creature had reached the corner and trotted off of Fairlea.

Then she retrieved her protective herbs and stones, and went after it.

She understood the risks, but she wanted to find out who the cat belonged to. Having no conduit herself, and carrying the sachet and crystals, she didn’t think another sorcerer, even a Fomhoire, would sense her. Of course, having no conduit, if she was wrong about this, she would die.

She slipped back outside, locked the door behind her, and eased down the road. She made not a sound, kept to shadows, avoided the light that pooled beneath streetlamps the way she would patches of quicksand. At the corner, she caught a glimpse of the panther loping off the road into what appeared to be another yard.

Marti followed, and soon realized the cat had led her to the community playground she’d passed when driving in earlier. It was darker here; there were no streetlights or houses near the play area. But by the light of a half moon, she spotted two figures standing near the swings, one a good deal taller than the other.

The panther trotted to the shorter of the two, lay down at this person’s feet, and began to lick one of its paws. Marti crept closer, hoping to overhear something of value. She placed each foot with care, eyeing the ground in front of her for dry leaves, twigs, children’s toys—anything that might give her away. With fewer shadows here, she had to follow a line of trees—a less direct route than she would have liked. At one point, the cat raised its massive head and stared in her direction. She froze, deciding she had gotten close enough.

She couldn’t hear their conversation, but as her eyes adjusted to the darkness, she was able to see the two figures in greater detail. The cat had lain at the feet of a man. He had dark hair and wore dark slacks and a pale dress shirt. The other figure was murkier, as if obscured by a black veil. She couldn’t imagine why, at least not until it raised an elongated arm to point at something above them. Marti suppressed a cry.

The moonlight revealed a translucent membrane of flesh underneath its arm, broadest at the shoulder, tapering to the wrist. No wonder it appeared to swallow light; no wonder it was so freaking tall. A Sluagh.

With nightfall, the air had grown stagnant, but in that moment, the smell reached her and her stomach heaved. Decay, disease, death. Smells, she’d read somewhere, could kindle memories that transported a person to different times, different places. This stench carried her to the old house, to Alistar’s brutalized corpse in the garden, to Burl’s blood-matted carcass in the kitchen.

Marti searched the sky and street for more of the demons—they rarely traveled alone. She saw none, but that did nothing to put her mind at ease. She resisted the urge to run—if the demon didn’t hear her, the cat would. Either would kill her.

Indeed, if not for the Fomhoire and his cat, the demon would have found her already. The panther couldn’t sense her talent for magic because she didn’t have a conduit, but the Sluagh could. It hadn’t because—only because—the Fomhoire stood beside it, no doubt reeking of magic. She shuddered.

A moment later, matters grew far, far worse. The Sluagh pointed skyward again and let out a rasping screech that made Marti flinch. From above came two answering cries, as harsh and chilling as the first. Two more Sluagh circled over the playground, their wings luminous with moon glow, the webbing between their long legs making them look like huge swallows. They wheeled, swooped toward the ground, and pulled out of the dive at the last instant, cupping their wings like billowing sails and landing near the other Sluagh.

The cat scrambled to its feet and bared its teeth. The Fomhoire caressed his conduit’s head and said something to the creature. The panther nuzzled the side of his leg, but it kept its bright eyes on the Sluagh and remained standing. For his part, the sorcerer had shifted his stance so that he could watch all three of the demons. He had also edged away from them; he would be no more immune to the fetor than Marti was. Likely he had a spell at the ready, just in case. Sluagh might serve the Fomhoire, but they would prey on any magical creature.

She almost hoped they would turn on the man and his conduit. Almost. The problem was, when they finished with him, they would sense her magic, and have her for dessert.

The Sluagh didn’t linger for long. The Fomhoire and the first demon spoke for another few seconds before the three demons leapt skyward and soared off.

The sorcerer watched them go, absently petting the panther’s head. When the Sluagh had vanished from sight, he glanced around and left the playground.

He headed straight toward Marti.

Professional Wednesday: My Best Mistakes, Part III — Reviews, Damn Reviews, and More Reviews

Continuing the “My Best Mistakes” series of blog posts . . . .

Children of Amarid, by David B. Coe (jacket art by Romas Kukalis)Very early in my career, when my first book, Children of Amarid, was the only one I had out, I responded publicly to a online review from a less-than-delighted reader. Amazon was still a novelty (no pun intended) as was the notion of online reader reviews. (Hard to imagine, right? That the idea of readers offering reviews of the books they’d read should have been new and different and even a bit odd?) I don’t remember what the reader in question objected to about the book, nor do I remember what I said in my public response. The original book is out of print now — only the 2016 reissues are available on the site, so our exchange is lost to the ages. All I know is that someone criticized the book, I didn’t take the criticism well, and I took it upon myself to write a reply and post it to the Children of Amarid Amazon page.

But that’s not quite what this post is about.

SPELL BLIND, by David B. Coe (Jacket art by Alan Pollack)Some years later, soon after the release of Spell Blind, the first book in The Case Files of Justis Fearsson, another Amazon reviewer panned the book because my book was “a blatant rip-off” of Jim Butcher’s Harry Dresden books, “a ludicrous case of copycatting.” For the record, I didn’t copy Dresden at all. I had only read the first two books of the series, and the “copycatting” the reviewer claimed I’d done amounted to using tropes of the genre, not elements of Butcher’s work. And so I responded to the review, wanting to set the record straight.

But that’s not quite what this post is about.

At this point, you might have sensed that I have a problem. There are writers out there, I know, who couldn’t care less about bad reviews of any sort. Clearly I am not one of them. It’s not that I’m thin-skinned. Well, not really. If people don’t like my books, so be it. I write for me, because I understand that we can never please every reader. Even if ninety-nine readers out of a hundred love our book, there will always be that one reader for whom something just doesn’t work — the characters or the setting or the magic or the prose. Something.

My problem, and I know I am not alone in this regard, is that I can get all those nice reviews, but the one on which I’ll fixate, the one I’ll remember, is the lone bad one. I think it’s tied to imposter syndrome, and to every other insecurity I have as a writer. And as I say, I know I’m not the only professional who is like this. Certainly, when I see a review that misrepresents my work, or impugns my professional integrity, I can’t help but obsess over it a little. That’s what happened with both of the examples I’ve already cited.

That’s what happened with another book in another series, which was reviewed in a fairly high profile publication. As it happens, this third review was mostly positive. The reviewer liked the book. But they also said something about the book, a mild criticism, that I felt was simply untrue. I didn’t respond publicly. I sent the author of the review a private message, thanking them for their kind words about the book, but pointing out that they had gotten it wrong in this one regard.

Why did I do this?

Because I’m an idiot. Because despite my protestations before, I AM thin-skinned about my books. I take editorial feedback really well, but I respond terribly to public criticisms that I feel are unjust or inaccurate. To my mind, reviewers — professional reviewers, those who merely comment on bookseller sites, and all in between — ought to keep in mind that their words can have an impact on people’s livelihoods. If they have legitimate criticisms, so be it. But they need to take care to get their facts straight. Okay, off my soap-box.

Where was I? Oh, right. I sent a private message to the reviewer. I never heard back from this person. But they reviewed my next book, and they took their revenge. Publicly. Brutally. Cruelly. Their review of that next book was one of the most humiliating things that has ever happened to me in my career. It was unfair. It was relentless. It misrepresented the book. The review left me heartbroken, because I loved the book. Still do. And I am certain this review came about as a direct result of that message I sent after the first review. It was my fault. True, the reviewer didn’t have to take their revenge in the way they did, but still, I should have known better.

Because writers are told again and again never to respond to reviews. Most people will tell writers that they shouldn’t even read their reviews. Clearly, I have struggled throughout my career to follow both these bits of advice. In fairness, I have finally gotten better about all of this. I do not respond to reviews anymore. I rarely read them. But as mistakes go, this was a big one, and it is one I’ve made too often.

Don’t do what I did. Write your book and move on to the next. Promote the hell out of every publication. Pay attention to your sales numbers. Don’t worry about your reviews. Don’t go to your Amazon pages and scroll through the ratings. If you have to read your journal reviews, so be it. Who am I to criticize? But don’t obsess over them. Don’t fixate on the negative phrases. And for God’s sake, don’t respond to them.

And if you can do all that, you’re a better person than I am.

Keep writing.

Professional Wednesday: What Matters Professionally? Part III — Appearances

Continuing my series of posts about “what matters” in the realm of professional publishing, I thought I would focus today on what matters during our public appearances. Attending conventions and writers’ conferences and workshops is an important part of being a professional. At a time when it’s tougher than ever to sell books, there is no substitute for interacting with fans and hand-selling our novels and stories. For better or worse, once we’re published and we start to gain a readership, we become public figures, and that can be a tricky role at first.

Some of the things that matter are really common sense. Others are a bit less intuitive. Let’s walk through a few of them.

The most important thing we can do as professionals is comport ourselves with dignity, with courtesy, and with sensitivity. Let me illustrate what I mean with a counter-example. Last year, on the final day of one of the conventions I attended, I sat on a panel with a group of fellow writers. Our panel moderator walked in late, and then, as they sat down, proceeded to tell an ugly, homophobic joke. I kid you not. It was like this asshole had been transported from the 1980s — their joke was so out of line, so contrary to the spirit of the convention and our genre, I could hardly believe it. Sadly, a few people in the audience laughed. Most of us — audience and panelists alike — offered no response at all; the atmosphere in the room was heavy and awkward for the next hour.

Now, it goes without saying that none of us should do what this person did. But they also shouldn’t do what I did, which was to sit there, so shocked by the inappropriateness of the moderator’s behavior, that I didn’t speak up and tell the person off. I should have. I feel terrible that I didn’t. If even one person in the room was personally offended — or worse, made to feel less than they are — then I failed them, as did my fellow panelists. (I did report the person to the convention, and hopefully this person will comport themselves differently going forward.)

What matters more than anything as a professional at a convention or other event, I would argue, is doing what we can to create a safe, healthy, informative environment for attendees and for our fellow professionals. We do that by being open to questions from and conversations with fans. We do that by bringing our best to each panel or discussion in which we participate — being engaged and energetic, speaking to the subject, sharing our enthusiasm and passion. We do that by being respectful of our audiences in all their diversity and individuality. Guys, we do that by being respectful of those with whom we interact, by not speaking over people, by not dominating discussions — in short, by not being total guys. If you take away nothing else from this post, keep these things in mind.

Some people who attend cons as professionals dress in a certain way. I know some pros who love to cosplay and they bring elaborate costumes to every event. I know other pros who wear nice jeans or even dress pants, and neat shirts. I know a very few pros who dress office casual. And I know pros who wear jeans and T-shirts. Honestly, this is a “doesn’t matter” thing to me. The answer to “how should I dress?” really ought to be, “however you’re most comfortable.” I tend to wear nice jeans and a plain t-shirt or button down. I don’t dress up, but I also don’t want to look like I don’t care. That’s what works for me. But as I say, in my view, there is no right or wrong here.

When I attend conventions, I arrive on time to my panels and readings and such, and I go to any sort of convention-wide event that the convention indicates to me they want me to attend. Some conventions don’t care if pros attend the opening ceremony, for instance. Some care a great deal. I make certain I know which is which for each convention. I make myself available in between panels, and, if it seems appropriate, will put in appearances in the con suite or other such venue. As I pro, I am there on someone else’s dime, and I am aware at all times that the attending fans have paid to be there, have, in effect, paid to see me and to have me there.

But I also know that I can’t over-extend myself. Attending a convention as a pro means being “on” during our public time, and that takes energy. We need to take care of ourselves by retreating to our rooms now and then, by allowing ourselves to unwind with professional friends for meals or coffees or beers. And we must also be able to say, politely but firmly, “I would love to chat with you — let’s set up a time — but right now I am having a private conversation with X.” Conventions are work. I love them, but they are work. They are also opportunities to connect with our professional colleagues, to network with them, and to talk shop. Those things matter as much as our public responsibilities, and we have to allow ourselves to take advantage of those opportunities.

In short, when I attend events in my professional capacity, I do what I can to be a good person, to be available, but also to take care of myself by carving out down-time and time with the people I care about and want or need to see.

I hope that’s helpful as you attend your professional events.

Keep writing!